We were fortunate to get a real behind the scenes look at the process a fashion designer experiences on his journey to the runway. Traveling from North Carolina, Rutu came to NYC to the basement of a rock/clay warehouse in Tribeca where an open call of male and female models were hoping to be discovered.
Rutu called me to come meet him at an address on Vendome. When I arrived there was a line of models puring outside the building which continued down a flight of stairs into the basement. Everyone was in black with zed cards in hand. In the catwalk room room there were tables of designers, who looked like judges from a grunge project runway to pick their lot for their brands show.
Models were instructed to walk down a lane and back, around the pole, and pose in-front of the step and repeat. When Rutu liked a model, he brought her to the back to instantly fit her in his Indain inspired collection for his show 2 days later. There isn’t a lot of rehearsal, prep, or time for error. It’s the run-way!